Visit H&M's website at www.hm.com. What are the characteristics of H&M's global market segment(s)? How does H&M

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Visit H&M's website at www.hm.com. What are the characteristics of H&M's global market segment(s)? How does H&M position itself in the minds of target customers around the world?
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International Business The New Realities

ISBN: 978-0134324838

4th edition

Authors: Tamer Cavusgil, Gary Knight, John Riesenberger

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