How would you determine the existence of consumer problems of relevance to a marketer of the following?
Question:
a) Women’s spa
b) Internet retail outlets
c) Online health food store
d) Public library
e) Hawaiian vacation resort
f) Mountain bikes
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Related Book For
Consumer Behavior Building Marketing Strategy
ISBN: 978-0077645557
12th edition
Authors: Delbert Hawkins, David Mothersbaugh
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