How would you measure consumer problems among the following? a) College students b) Children aged 2 to

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How would you measure consumer problems among the following?
a) College students
b) Children aged 2 to 4
c) Internet shoppers
d) New residents in a town
e) Vegans
f) Newly married couples
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Consumer Behavior Building Marketing Strategy

ISBN: 978-0077645557

12th edition

Authors: Delbert Hawkins, David Mothersbaugh

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