Identify and discuss the important differences between advertising and sales promotion strategies in promotion strategy.

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Strategic Marketing

ISBN: 978-0078028908

10th edition

Authors: Nigel Piercy and David Cravens

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Question Posted: Jul 30, 2015 03:05 AM

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Identify and discuss the important differences between advertising and sales promotion strategies in promotion strategy.

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Sales promotion expenditures are increasing more rapidly than advertising in many companies Sale...View the full answer

Strategic Marketing

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