Identify several factors that influence the choice between a push and a pull strategy.

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International Business The Challenges of Globalization

ISBN: 978-0132866880

1st Canadian Edition

Authors: John J. Wild, Kenneth L. Wild, Halia M. Valladares Montemayor

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Question Posted: Jan 14, 2016 01:14 AM

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Identify several factors that influence the choice between a push and a pull strategy.

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A pull strategy is a promotional strategy designed to create buyer demand that will encoura...View the full answer

International Business The Challenges of Globalization

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