Question: Identify the significant changes taking place in todays business environment that are forcing management decision makers to rethink their views of marketing research. Also discuss

Identify the significant changes taking place in today’s business environment that are forcing management decision makers to rethink their views of marketing research. Also discuss the potential impact that these changes might have on marketing research activities.

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The most significant and first change occurring today stems from the Internet More people are using the Internet to gather and disseminate information ... View full answer

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