In the business world of the 21st Century, will it be possible to make critical marketing decisions

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In the business world of the 21st Century, will it be possible to make critical marketing decisions without marketing research? Why or why not?

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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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Question Posted: Dec 07, 2015 06:28 AM

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In the business world of the 21st Century, will it be possible to make critical marketing decisions

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Class participants may wish to play devils advocate suggesting it is always possib...View the full answer

Essentials of Marketing Research

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