$1.$ Identify the significant changes taking place in to$-$day$$s business environment that are forcing management decision makers to rethink their views of marketing research. Also discuss the potential impact that these changes might have on marketing research activities.

$2.$ In the business world of the $21$st century, will it be possible to make critical marketing decisions without marketing research? Why or why not?

$3.$ How are management decision makers and information researchers alike? How are they different? How might the differences be reduced between these two types of professionals?