Pick an industry. Classify firms according to the four different roles they might play: leader, challenger, follower,

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Pick an industry. Classify firms according to the four different roles they might play: leader, challenger, follower, and nicher. How would you characterize the nature of competition? Do the firms follow the principles described in this chapter?

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Marketing management

ISBN: 978-0132102926

14th Edition

Authors: Philip Kotler, Kevin Lane Keller

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Question Posted: Jan 05, 2012 12:08 AM

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Pick an industry. Classify firms according to the four different roles they might play: leader, challenger, follower,

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Marketing management

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