If a company sells its products only from a website, which is accessible over the Internet to

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If a company sells its products only from a website, which is accessible over the Internet to customers from all over the world, does it still need to worry about having a specific target market? Explain your thinking.

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Essentials of Marketing

ISBN: 978-0078028885

13th edition

Authors: William D. Perreault, Joseph P. Cannon

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Question Posted: Sep 29, 2015 03:28 AM

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If a company sells its products only from a website, which is accessible over the Internet to

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Essentials of Marketing

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