If the focus group findings confirm prior expectations, the client should dispense with quantitative research. Discuss this

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If the focus group findings confirm prior expectations, the client should dispense with quantitative research. Discuss this statement in a small group.

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 01:52 AM

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If the focus group findings confirm prior expectations, the client should dispense with quantitative research. Discuss this

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Marketing Research An Applied Orientation

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