If the roles played by customers are determined by cultural norms, how can services be exported?
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Services can be exported in several ways but primarily by concentrating on how the services are pres...View the full answer
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Related Book For 
Service Management Operations Strategy Information Technology
ISBN: 978-0077841201
8th edition
Authors: James Fitzsimmons, Mona Fitzsimmons, Sanjeev Bordoloi
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