You are a market researcher. You've been asked to compare the way 2 news sources present the same issue for possible consideration by your market research department and public relations staff.

Research the same issue from 2 news sources with different perspectives.

• Summarize the issue from each perspective.
• Define the evident communication theories.
• Describe how these theories are used to persuade readers.
• Define the message being sent by the company.
• Describe how the message was received, based on the article's comments. Consider the audience and delivery method.

Cite all of the sources you used to support your assignment.

Answer rating: 100% (QA)

Certainly To proceed Ill need to select two hypothetical news sources and an issue to compare For the sake of this assignment lets consider a recent issue related to the introduction of a new technolo... View the full answer