Im interested in finding out if the demand for this textbook (new, not pre-owned copies) is sensitive

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I’m interested in finding out if the demand for this textbook (new, not “pre-owned” copies) is sensitive to higher or lower prices. Design an experiment that you could run in the campus bookstore to determine this.

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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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Question Posted: Dec 29, 2015 08:20 AM

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Im interested in finding out if the demand for this textbook (new, not pre-owned copies) is sensitive

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To conduct this experiment I would take two groups of ...View the full answer

Marketing Management

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