Pick a product that is used in everyday life. Observe your roommate, spouse, or some other persons

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Pick a product that is used in everyday life. Observe your roommate, spouse, or some other person’s use of this product. Ask him or her questions about their brand loyalty, what they like/dislike about it, and anything else you want to know. How does this information obtained differ from what you would get if you administered a survey?
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Marketing Management

ISBN: 978-0136074892

4th edition

Authors: Russell S. Winer, Ravi Dhar

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