Imagine that a market research interviewer asked you to report the price you would expect to pay for some consumer items. For each of the following items, give the price or price range you would expect to pay. Then describe the role (if any) played by each of the three sources of price-level knowledge discussed in this chapter in arriving at each estimate.
(a) A 15-ounce bottle of Suave shampoo
(b) An oil change at Jiffy Lube
(c) A pair of Nike sneakers
(d) A Weber gas grill