Question: In Chapter 4, we discussed the internal value chain activities a firm can perform in its business model (Exhibit). The value chain priorities can be

In Chapter 4, we discussed the internal value chain activities a firm can perform in its business model (Exhibit). The value chain priorities can be quite different for firms taking different business strategies. Create examples of value chains for three firms: one using cost leadership, another using differentiation, and a third using an integration business-level strategy.

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