In class, Mark tells the instructor that all this history of advertising stuff is irrelevant. The instructor

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In class, Mark tells the instructor that all this “history of advertising” stuff is irrelevant. The instructor asks the class to consider why it is important to understand the historical review of advertising definitions and practices. What would you say either in support of Mark’s view or to change his mind? Organize into small teams with pairs of teams taking one side or the other. Develop a three-minute presentation for the class that explains the position your team has taken on this issue.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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