In order for her to get the data she needs, people will have to make comments on Sarah’s film-tourism blog. How will Sarah ensure that people know about and find her blog so that they can keep posting comments and ensure that such comments will keep steadily coming through?

Sarah had always had a keen interest in movies and when choosing a topic for her final research project in her tourism course she decided she wanted to investigate the concept of film induced tourism. She had read articles by authors such as Beeton (2005), Hudson and Ritchie (2006) and Grihault (2007) which had fuelled her interest further. These articles seemed to take an approach of focusing on marketing and other business related aspects on the importance of film induced tourism to a destination. From her early reading, Sarah felt she wanted to look at other avenues of interest to her. She decided that she wanted to investigate the reasons why some people were influenced by films in choosing their holiday destinations