In the first part of the video, Jen Mullin, the Vice President of Marketing for Numi Organic
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What is Numi's principle marketing plan? In what way does Numi's marketing team use what they know about their target demographic to implement their marketing plan?
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The customer for the Numi Organic Tea Company from the video is women that have a liking for reading ...View the full answer
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Shameen Tahir
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Principles of Auditing and Other Assurance Services
ISBN: 978-0078025617
19th edition
Authors: Ray Whittington, Kurt Pany
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