In this chapter, we reviewed the four major risks that firms face in international business: cross cultural

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In this chapter, we reviewed the four major risks that firms face in international business: cross cultural risk, country risk, currency risk, and commercial risk. Identify one or more countries that interest you, then visit globalEDGE™ and research the countries to uncover examples of each of the four types of risks. For example, China is characterized by various cultural differences and a national government that tends to intervene in business. Research by entering the country name into the search engine. Then, under Quick Links, visit links such as the Country Commercial Guide and Economist Country Briefing. Illustrate each risk with examples.

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International Business and the New Realities

ISBN: 978-0136090984

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

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