In what situations would share of voice be an important consideration in setting an advertising budget? What

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In what situations would share of voice be an important consideration in setting an advertising budget? What will be the drawbacks of trying to incorporate share of voice in budgeting decisions?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:42 AM

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In what situations would share of voice be an important consideration in setting an advertising budget? What

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Shareofvoice assessments are important in highly com...View the full answer

Advertising and Integrated Brand Promotion

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