Most people hate telemarketing. Say you work for the local campus environmental organization. How could you conduct

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Most people hate telemarketing. Say you work for the local campus environmental organization. How could you conduct a campus and community telemarketing effort that would not generate resistance? Apply your ideas to developing a telemarketing program to promote campus fundraising for a good cause, such as a campus Habitat for Humanity project. Your primary targets are students, faculty, and staff.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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