Question: Interface Inc. is discussed in Strategy Highlight 5.1. It may seem unusual for a business-to-business (B2B) carpet company to be using a triple-bottom-line approach for

Interface Inc. is discussed in Strategy Highlight 5.1. It may seem unusual for a business-to-business (B2B) carpet company to be using a triple-bottom-line approach for their strategy. What other industries do you think could productively use this approach? How would it change their customer perceptions if they did?


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