Internet Case—Performance Measures. Go to the Internet Web sites of five of the largest charitable organizations listed in Illustration 15—7 and search for financial information and performance measures they may disclose on their Web sites.
Required
a. Locate a comparable organization for each of these five NPOs, perhaps a competitor. From information provided on the Web sites, calculate the amount that each organization spent on its program (as a percentage of income and of total expenses) as well as the number of dollars it raised for each dollar spent on fund-raising.
b. Select other financial performance measures from Illustration 15—6, calculate those measures, and compare pairs of organizations. Where could you get other useful information’?
c. Prepare a table showing the five charities, their counterparts, and performance measures for each. Which charity would you consider the most efficient and effective? Why?