Is it meaningful to attempt to measure the degree (or amount) of internationalization of a firm? Explain.

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:34 AM

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Is it meaningful to attempt to measure the degree (or amount) of internationalization of a firm? Explain.

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While not fully discussed in the text it may be useful for a firm to measure its degree or a...View the full answer

International Marketing & Export Management

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