Jane Melody has assigned you to plan integrated marketing communications for Sonic’s new product introduction. Review the data, decisions, and strategies you previously documented in your marketing plan before you answer the next three questions.
• What communications objectives are appropriate for Sonic’s initial campaign?
• How can Sonic use personal communications channels to influence its target audience?
• Which communication tools would you recommend using after Sonic’s initial product has been in the market for six months? Why?
Confirm that your marketing communications plans make sense in light of Sonic’s overall marketing efforts.Now, as your instructor directs, summarize your thoughts in a written marketing plan or in the Marketing Plan Pro software.