Key comparative figures for both Apple and Google follow.

Required
1. Compute the dollar amount of gross margin and the gross margin ratio for the two years shown for each of these companies.
2. Which company earns more in gross margin for each dollar of net sales? How do they compare to the industry average of 45.0%?
3. Did the gross margin ratio improve or decline for these companies?

Apple Google Current Year Prior Current Year Prior ($ illions) Net sales .. Cost of sales .... Year Year $156,508 87,846 $108,249 64,431 $50,175 20,634 $37,905 13,188