Key comparative figures ($ millions) for both Apple and Google follow.
Key Figure ___________________________ Apple ____________ Google
Liabilities + Equity ....................... $290,479 ............ $147,461
Net income ................................ 53,394 ............ 16,348
Revenues and sales ...................... 233,715 ............ 74,989
Required
1. What is the total amount of assets invested in (a) Apple and (b) Google?
2. What is the return on assets for (a) Apple and (b) Google? Apple's beginning-year assets equal $231,839 (in millions) and Google's beginning-year assets equal $129,187 (in millions).
3. How much are expenses for (a) Apple and (b) Google?
4. Is return on assets satisfactory for (a) Apple and (b) Google? (Assume competitors average a 10% return.)
5. What can you conclude about Apple and Google from these computations?