Name and describe the roles played by buying center participants in the business buying process.

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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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Question Posted: Sep 08, 2016 09:43 AM

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Name and describe the roles played by buying center participants in the business buying process.

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The buying center includes all members of the organization who play any of five roles in the purchas...View the full answer

Principles of Marketing

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