Question: 1. Analyze the buyer decision process for a pet insurance customer. 2. Is the decision to buy pet insurance strictly an economic decision? Explain. 3.

1. Analyze the buyer decision process for a pet insurance customer.
2. Is the decision to buy pet insurance strictly an economic decision? Explain.
3. Explain how both positive and negative attitudes develop toward a brand like VPI. How might VPI change consumer attitudes toward the brand?
4. What explains the difference between pet insurance usage in the United States versus Great Britain or Sweden?
5. Will VPI continue to grow as it has in the past? Why or why not?

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1 Need recognition a person needs a pet to begin with Then it is important that a person perceive that there is a reasonable possibility that their pet will need veterinary care at some point and that ... View full answer

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