Question: Logistics programs in recent years have incorporated many sophisticated developments closely associated with computer technology. Some of these logistics programs have been described in the

Logistics programs in recent years have incorporated many sophisticated developments closely associated with computer technology. Some of these logistics programs have been described in the literature in very optimistic terms, to say the least. Discuss the implications of this statement in terms of channel member expectations for proposed logistics programs and how these expectations might affect their evaluations of the programs after they have been instituted.

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