Make an integrated marketing communications plan. Identify the company and product you have chosen. It will include a description of the product's target market, research needs, positioning, and objectives. Once you have concluded your research, if you choose, you may suggest a different target market or positioning than the ones the company and product currently have. Make sure to consider the larger implications on the company's brand positioning in the market if you choose a different target market or positioning than the one currently in use by the company.
Specifically the following critical elements must be addressed:
I. The Integrated Marketing Communications Plan
1. A) Objectives and Overview
I. Provide an overview of the company and product the IMC plan is being written for.
ii. Outline the objectives for the marketing communications plan.
2. B) Target Markets
I. Describe the target market for the new product: What is your company's target market? What is the demographic, psychographic, and
c) Positioning Development
I. Describe what the product's positioning in the market is.
ii. Outline the positioning approach you will take if it will be different from the one in use today.
II. Research Strategy
Identify research strategies that you would suggest for the company.
1. A) Identify a research question for the product.
2. B) Describe which research methodology would work best to obtain the necessary data to answer the research question.