Many companies are now installing marketing and sales productivity (MSP) systems that automate routine tasks and gather, update, and interpret data that were either scattered or uncollected before. These data include information about every sales lead generated, every sales task performed, and every customer prospect closed or terminated. Describe some of the direct costs and benefits that might be associated with an MSP system. What are some intangible benefits of an MSP system as well as some hidden costs of implementing such a system?