Many MNEs find that their advertising messages can be used in overseas markets without much, if any,

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Many MNEs find that their advertising messages can be used in overseas markets without much, if any, modification. Why is this so?

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International Business

ISBN: 978-0273760979

6th edition

Authors: Alan M. Rugman, Simon Collinson

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Question Posted: Dec 19, 2015 05:21 AM

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Many MNEs find that their advertising messages can be used in overseas markets without much, if any,

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This applies when the message carries the same meaning in the ...View the full answer

International Business

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