What are the major characteristics of licensing? What are the major characteristics of franchising?

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International Business and the New Realities

ISBN: 978-0136090984

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

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Question Posted: Nov 27, 2012 06:53 AM

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What are the major characteristics of licensing? What are the major characteristics of franchising?

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The licensor provides intellectual property andor supportin...View the full answer

International Business and the New Realities

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