Occasionally companies sell individual products, or even entire product lines, to other companies. Two recent examples are

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Occasionally companies sell individual products, or even entire product lines, to other companies. Two recent examples are Pfizer selling its consumer health products division to Johnson & Johnson, and Cadbury Schweppes divesting its soft-drinks business. Using Google or another Internet search engine, find another recent product sale. Using business portfolio analysis or the BCG matrix, prepare a brief report discussing why the seller sold the product and why the buyer purchased it.

Portfolio
A portfolio is a grouping of financial assets such as stocks, bonds, commodities, currencies and cash equivalents, as well as their fund counterparts, including mutual, exchange-traded and closed funds. A portfolio can also consist of non-publicly...
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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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