Outline how the electronic medium requires different tactics for effective marketing communications.

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E Business and E Commerce Management Strategy Implementation and Practice

ISBN: 978-0273719601

4th edition

Authors: Dave Chaffey

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Question Posted: Dec 22, 2015 03:07 AM

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Outline how the electronic medium requires different tactics for effective marketing communications.

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The 6Is is a suitable framework to answer this question Interactivity online communities optin ema...View the full answer

E Business and E Commerce Management Strategy Implementation and Practice

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