Pick a category basically dominated by two main brands Evaluate the positioning of each brand Who are

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Pick a category basically dominated by two main brands Evaluate the positioning of each brand Who are their target markets? What are their main points-of-parity and points-of difference? Have they defined their positioning correctly? How might it be improved?
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Principles of Marketing

ISBN: 978-0132167123

14th Edition

Authors: Philip Kotler, Gary Armstrong

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