Pick a category basically dominated by two main brands. Evaluate the positioning of each brand. Who are
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Pick a category basically dominated by two main brands. Evaluate the positioning of each brand. Who are their target markets? What are their main points-of-parity and points-of difference? Have they defined their positioning correctly? How might it be improved?
Related Book For
International Marketing
ISBN: 978-1452226354
1st edition
Authors: Daniel W. Baack, Eric G. Harris, Donald Baack
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