Podcasting, the technique of recording individual sound files that people download from the Internet to listen to

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Podcasting, the technique of recording individual sound files that people download from the Internet to listen to on their computers or music players, is quickly redefining the concept of radio. A growing crowd of musicians, essayists, journalists, and others with compelling content use podcasting to reach audiences they can't get to through traditional broadcast radio. The good news is that anyone with a microphone and a computer can record podcasts. That's also the bad news, at least from your perspective as a new podcaster: With so many podcasters now on the Internet, potential listeners have thousands and thousands of audio files to select from.
Your new podcast, School2Biz, offers advice to business students making the transition from college to career. You provide information on everything from preparing resumes to interviewing to finding one's place in the business world and building a successful career. As you expand your audience, you'd eventually like to turn School2Biz into a profitable operation (perhaps by selling advertising time during your podcasts). For now, you're simply offering free advice.
Your task: You've chosen The Podcast Bunker (www.podcastbunker.com) as the first website on which to promote School2Biz. The site lets podcasters promote their feeds with brief text listings, such as this description of Pet Talk Radio: "A weekly lifestyle show for people with more than a passing interest in pets. Hosted by Brian Pickering & Kaye Browne with Australia's favourite vet Dr Harry Cooper 8c animal trainer Steve Austin."
Option A: Write a 50-word description of your new podcast, making up any information you need to describe School2Biz. Be sufe to mention who you are and why the information you present is worth listening to. Option B: If your instructor tells you to do so, script and record a brief podcast (no more than three minutes) that describes and promotes School2Biz.38
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Related Book For  book-img-for-question

Excellence in Business Communication

ISBN: 978-0136103769

9th edition

Authors: John V. Thill, Courtland L. Bovee

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