Procter and Gamble (P&G) and Unilever are the two leading firms in the consumer products industry for

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Procter and Gamble (P&G) and Unilever are the two leading firms in the consumer products industry for offerings such as soap, shampoo, and laundry detergent. P&G (www.pg.com) is based in the United States, and Unilever (www.unilever.com) is based in Europe. What are the major regional markets of each firm? What products does each firm offer through a global marketing strategy? Structure your answer in terms of the marketing-mix elements. That is, what global strategy approaches does each firm apply for the product, its pricing, communications, and distribution?

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International Business and the New Realities

ISBN: 978-0136090984

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

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