Question: Products must be adapted to accommodate national differences arising from customer preferences and each markets economic conditions, climate, culture and language. Think about the following
Products must be adapted to accommodate national differences arising from customer preferences and each markets economic conditions, climate, culture and language. Think about the following products: packaged flour, swimsuits, textbooks and cars. For each of these products, describe how a firm would need to adapt different marketing program elements to suit conditions in Australia, China and Saudi Arabia. Keep in mind that China is an emerging market with low per capita income, Saudi Arabia is an emerging market with a conservative culture rooted in Islam, and Australia is an advanced and liberal economy. In developing your answer for each product, think especially about the nature of the product, its pricing and distribution and how a firm would promote it in the market.
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