Relying on topics covered in this chapter, would you classify IKEAs approach as one of standardization or

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Relying on topics covered in this chapter, would you classify IKEA’s approach as one of standardization or adaptation in markets around the world? Explain.

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International Business The Challenges of Globalization

ISBN: 978-0133866247

8th edition

Authors: John Wild, Kenneth Wild

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Question Posted: Feb 12, 2016 06:57 AM

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Relying on topics covered in this chapter, would you classify IKEAs approach as one of standardization or

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To conclude we can say that the IKEA has standa...View the full answer

International Business The Challenges of Globalization

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