Retailers that accept credit cards pay a swipe fee to credit card issuers such as Visa and

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Retailers that accept credit cards pay a "swipe fee" to credit card issuers such as Visa and Mastercard ranging from 1 to 3 percent of the purchase. The credit card companies prohibited retailers from passing that fee on to consumers, but a recent lawsuit settlement proposal lifted that restriction. Under the settlement, retailers can charge 2.5 to 3 percent on each transaction. Research this issue and develop a report on the pros and cons of retailers adding a surcharge to credit purchases.
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Principles of Marketing

ISBN: 978-0133084047

15th global edition

Authors: Philip T. Kotler, Gary Armstrong

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