Richard Bendix is the marketing manager at a firm that makes and sells high-quality prefabricated houses. He believes that there is little difference between his home-country market and foreign markets and that he can use the same methods for selling in Asia or Latin America as he does in his home country. Write a memo in which you explain to

Richard Bendix is the marketing manager at a firm that makes and sells high-quality prefabricated houses. He believes that there is little difference between his home-country market and foreign markets and that he can use the same methods for selling in Asia or Latin America as he does in his home country. Write a memo in which you explain to Richard the differences between domestic and international business. Explain the risks and other differences that Richard’s firm will likely encounter if it expands abroad.


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International Business and the New Realities

2nd Edition

Authors: S. Tamer Cavusgil, Gary Knight, John R. Riesenberger

ISBN: 978-0136090984