Rip up your favorite magazine, and classify any 5 ads according to whether you think theyre aiming

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Rip up your favorite magazine, and classify any 5 ads according to whether you think they’re aiming to achieve a cognitive, emotional, or behavioral goal. Which ad do you like the most? Did any stimulate you to learn more about the brand?

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Marketing Management

ISBN: 978-1285429953

1st edition

Authors: Dawn Iacobucci

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Question Posted: Nov 23, 2015 04:33 AM

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Rip up your favorite magazine, and classify any 5 ads according to whether you think theyre aiming

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Some people will like the cognitiverational infor...View the full answer

Marketing Management

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