Some ads are amateurish, poorly written, even downright annoying-especially cyber ads created for the Web. Identify a

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Some ads are amateurish, poorly written, even downright annoying-especially cyber ads created for the Web. Identify a digital ad that you consider to be ineffective or annoying, and offer a detailed critique on why the ad's copy and illustration left you with a negative impression and failed to stimulate you to action.
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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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