Some people believe firms should not adopt the new marketing oriented role for public relations. Argue for

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Some people believe firms should not adopt the new marketing oriented role for public relations. Argue for and against this position.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:35 AM

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Some people believe firms should not adopt the new marketing oriented role for public relations. Argue for

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Those who would argue against the new role of public relations base their arguments on the fact that public relations are not a marketing function The...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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