Steinway & Sons, the makers of high-quality pianos, sued a company that produced clip-on beverage can handles

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Steinway & Sons, the makers of high-quality pianos, sued a company that produced clip-on beverage can handles under the mark “STEIN-WAY.” Under what theory would Steinway & Sons sue? Should Steinway & Sons prevail?

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The law of marketing

ISBN: 978-1439079249

2nd Edition

Authors: Lynda J. Oswald

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